Job Hunting Using the Net to Win
A modern job hunting campaign is by nature fairly involved. While the net has offered a variety of new channels, it also creates increased competition for choice jobs and possible challenges for job hunters.
Job hunting needs to be thought of as a highly personal, extremely aimed marketing operation where you are the product. Your resume is an advertisement. Your extended network of contacts is your source for job leads.
So where does the internet fit in? At AA-Careers, we recently posted a job on a popular job board and got over 650 applications in a week. For one position. That’s increased competition.
Had a strong candidate gotten ahold of us before we posted the ad, they could have gotten the position before running in to all that competition. How? By finding someone at our office who became aware of the job prior to posting. Everyone knew about of the job for at least 12 days before it was posted. Who in your network might know of a job that’s coming available soon?
Be careful to check your application materials thoroughly before submitting them. When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily taken out with a fast-paced triage process. How? The same way any hiring manager would. By passing over resumes where the objective didn’t match our position description. By eliminating candidates whose cover letters gave us grounds not to hire them, like "I know I’m overqualified but I really need a job". By eliminating candidates whose documents that didn’t open properly. And by passing over job hunters who didn’t bother to spell check their cover letter and/or resume.
So the great news is that job sites give you a feel of who is hiring, and for what kinds of jobs. But once those positions are posted, the competition is intense. You can still try, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.
Another issue to be aware of is how easily you can be checked out on the web. As we Googled several candidates, we ran into some personal web pages that were in questionable taste. Nothing crazy, but enough to tilt our thinking about who to employ.
AA-Careers provides a comprehensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.
Be careful out there, and good hunting!
